language:
in the last years
2020 - now
creative copywriter
Levi's®, J&J Acuvue®, Vans, Lindt, Gympass, Alper Seguros, Banco ABC
Design Bridge and Partners (WPP)
são paulo
currently responsible for creating B2B and B2B2C content for brands such as Levi's®, Acuvue®, among others.
creative copywriter
iFood
SUNO United Creators
​
Sao Paulo
dedicated copywriter for iFood, responsible for the development of AON 2022 editorials for all social networks, setting goals and KPIs, creating content strategies and content creation.
content strategist
O Boticário
w3haus
​
Sao Paulo
by mapping trends, opportunities, insights and references, I developed 360 communication plans for product launches and sponsorships in 2022, as well as their social media and digital communication campaigns and strategies.
creative copywriter
B.Lab (Bayer)
OLIVER agency
​
Sao Paulo
dedicated writer at Bayer account for the Agro Week campaign, the brand's Black Friday. I develop content for digital media, such as social media, landing pages and marketing emails, I write live scripts and RTV commercials.
creative copywriter
O Boticário
w3haus
​
Sao Paulo
in the creative team dedicated to Boti, as a copywriter, I mapped opportunities and trends, developed concepts for campaigns, created editorials, planned content and made scripts for O Boticário's social networks and partners.
senior marketing analyst
Agência Fizz
​
Sao Paulo
responsible for developing strategies, writing, co-creation of content with partners, social listening, arts and seedings for clients such as Bacardi Brasil, Bombay Sapphire, Gray Goose, La Basque, Neslac, Nutren Beauty, Nutren Protein.
marketing specialist
zé.ra artisanal cuisine
​
Rio de Janeiro
responsible for brand development (branding, visual identity, persona, tone of voice, etc.) and content creation for social networks and digital campaigns (performance). I also develop marketing strategies and actions, in which I follow your KPI'S. I do the mapping and relationship with creators.
2019
senior marketing analyst
Approach Comunicação
Sao Paulo
part of the restructuring of the content area, responsible for the development and creation of strategies, action plans, presentations and marketing actions in competitions, creation of brand personas, editorials, content optimization and production, analysis and preparation of PepsiCo Brasil reports, Verde Asset Management, BNP Arval Brasil and SIG Brasil.
social media
Peugeot BR
Tribal Worldwide
​
Sao Paulo
in the dedicated Peugeot BR team, I was part of the creation and implementation of the Recall Peugeot branding campaign, through monitoring and listening, collaborating with the planning and CRM teams.
courses
Business Intelligence and SQL
udemy
online
TV script
Humaitá Agency
Rio de Janeiro
Digital Marketing (Ads)
udemy
online
Digital Marketing (Ads)
ESPM
Rio de Janeiro
graduation
ESPM RJ
advertising and marketing
training in 2013
skills
social media
fb, ig, tt, tiktok, pinterest, yt
facebook ads, google analytics, google ads, seo
buzzmonitor, scup, sprinklr, socialbakers, airfluencers
photoshop, illustrator, indesign
languages
native Portuguese (BR)
basic Spanish
fluent English
basic French